Zoom has taken the world by storm, and with it, new dress code guidelines and fashion trends.
Zoom, one screen at a time, has been the most helpful resource of the year 2020. With exception of the internet, of course. If you haven’t already experienced it yet, Zoom is a video conferencing platform with nearly 13 million users. It’s mostly used for telecommuting, distance learning, and social interactions that allow for up to 1,000 people on a call.
So what is the “zoom aesthetic”? With all the changes 2020 has brought us, it was bound to bring in a new wave of fashion. An article in The Guardian found that people were starting to adopt a new mindset to work or school attire with their findings of “The Zoom Shirt”. The Zoom Shirt is the article of clothing that the computer camera will display to those on Zoom. It’s the creative way of saying, “Hey, they won’t be able to see what pants I’ve got on, I’ll just wear my sweats!”. It’s genius, really. And kids have caught on.
At the start of the new school year, teachers have had to make strict rules about what can and shouldn’t be worn by students on Zoom. For those in middle school and elementary, rules such as “skirts and dresses should be lower than fingertip length” and “no hats in class” are the same for distance learning. However, for those of us of higher education or work, the rules seem to have scaled down a bit.
Among college-aged people, a new trend called “sweat shorts” emerged closely following the stay at home orders in the Spring of 2020. Banking off the convenience of Zoom’s waist-up videoing, this trend took off and inspired DIY sessions across the US. Even stores like H&M, ASOS, and PACSUN have added them to their lines. Here is an affordable pair that I found!
The Zoom Aesthetic is aiding the comeback of the “comfort fashion” of the 90s.
The Zoom Aesthetic has made it to street fashion, influencers, and your average 21 year old graduating from college… me.
For someone about to start job searching, they can rest easy because interviews are easier than ever these days. Of course, there is still the weight of making a good impression and tools to use for a successful interview, but you don’t have to get all glammed up! Only the top counts.
Filmmakers are giving advice to those who want to look good over Zoom: all it takes is a nice shirt. All the standard movie-making rules apply. Preferably, they say, it is best to wear a solid colored shirt, as opposed to any kind of busy pattern. Bright whites and black shirts aren’t the best either because they can appear as a “blob” on-screen. To make a good visual first impression, try wearing a solid colored shirt that suits your skin tone. No more blazers and slacks!
Whether it’s working from home, online school, or otherwise, Zoom has allowed us to meet together in a common space despite our world’s challenges in 2020. Let’s be thankful for this platform and take advantage of our time in the comfort of our homes with the people we love.