The Evolution of Brand YOU: By Kelly Lundberg

by KellyLundberg
The Evolution of Brand YOU

The evolution of brand YOU: By Kelly Lundberg. Three years ago, ever since I transitioned from being a full-time celebrity stylist to a business and brand mentor, it has become one of my favorite journeys. I’m humbled to have had you all with me throughout my journey too. 

The Evolution of Brand YOU: By Kelly Lundberg

I loved styling, but I slowly came to realize it was time for me to do more. Just like the necessary moment you transition from a court shoe to a real heel (#sorrynotsorry), it was time to elevate my business objectives. To start aligning with the personal brand I’d built for the past 15 years. Because ultimately, that’s what made my styling career so successful.

One of the best parts of my growth and success in business and personal brand mentoring has been the recognition of my community.

I’ve received so many encouraging DMs from others on the same journey. From people who want to make a personal branding impact in their businesses with expert status, credibility and an online presence to be proud of.

The Evolution of Brand YOU: By Kelly Lundberg

A common misconception of owning a personal brand (which we all have BTW, whether we like it or not) is; it is not just for celebs, influencers or extroverts. This belief is no longer true. The ecosystem is slowly starting to change.

What people need to do is catch up and realize that hiding behind a business brand just won’t cut it anymore. You need to stop ignoring the integral YOU of your personal brand, and embrace it. Show it off proudly. 

So many business owners are missing the single most important aspect of business marketing – themselves!!

In a recent study, a whopping 91% showed that consumers were more likely to purchase from a brand/business that appeared authentic. The best way to achieve this is to just be YOU, not fake you, the REAL YOU.

As an entrepreneur, you want to be recognized. Not just by your clients, but your potential clients and the media as a thought leader in your industry.


About the author: Kelly Lundberg

Meet Your Business Mentor:
Kelly Lundberg
Kelly understands the power of confidence in helping you achieve your dreams. As an award-winning celebrity stylist and fashion influencer, Kelly styles and inspires people to be the best they can be.
Kelly blends the best of catwalk and commerce to help the next generation of stylists and lifestyle business owners thrive in the global market. As creator and founder of the S.Academy™️, she delivers high quality style strategy and entrepreneurial training to enable stylists to build businesses that inspire women and men around the world gain confidence and achieve their dreams.
An in-demand stylist to royalty and celebrities, Kelly is also a business mentor and fashion trainer working with brands such as Harvey Nichols, Louis Vuitton, Bloomingdales and Reiss. She is also the author of the best-selling books Success In The City and The 7-Step Styling Formula™️; and has been featured in Harper’s Bazaar, InStyle, Hello! and The Sunday Times. Kelly successfully sold her personal styling agency in 2019 to focus on mentoring in business and growing her empire.

Related Posts

Get involved!

HBM Members can Publish Articles & Access our Network
Sell Your Product In Your Own HBM Store


No comments yet

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More