The Baguette Bag is Everywhere: A Look At Its Retro Comeback

by DanyelaGotcher

Over 20 years ago the world was introduced to Carrie Bradshaw, the early 30s writer and fashionista, on Sex and the City. Besides her infamous relationship with Mr. Big, Carrie and her friends really shaped the fashion scene of the late 90s and early 00s. And now even after the show’s end, there is a signature Carrie Bradshaw look making a comeback: The Baguette Bag. 

Now, Carrie was not the only one to rock this style. Rachel Green from Friends also toted around this iconic mini bag. And the fashion era at the time can be categorized as a more simplistic time in style; strappy shoes and tops and small bags to go with them. Not only that, bags are one fashion item that is constantly going through waves of trends. This has proven to be true with the baguette bag or shoulder bag.

And Hollywood’s biggest fashion television stars aren’t exactly the origin of this bag style. Its popularity started in 1997 launched by Fendi. According to it was instantly popular, and the bag was:

“Cheekily dubbed the ‘Baguette’ (you know, like that humble loaf of bread you can swing beneath your arm?), it caused a sensation. Small and generally rectangular in silhouette, it had soft construction with a simple strap at the top and Fendi’s signature double-F logo hardware sealing the front flap.”

And this miniature bag is not only cute but super practical. It sits snug on your shoulder and in between your arm, and can fit all of your essentials. After Fendi’s launch it was seen everywhere and soon replicas were everywhere too. Nowadays Retro Prada bags and Dior saddle bags can be seen on celebrities like Kendall Jenner and Bella Hadid and other renditions of this style. 

Kendall Jenner rocks a Carolina Santo Domingo. 

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A post shared by Kendall (@kendalljenner) on

And on a side note, the Kardashian/Jenner sisters are great about sporting small brands along side luxury ones. So if you are looking for baguette bag inspiration, check out their instagrams.

So Where Can You Find Your Shoulder Bag?

I personally am a big fan of this bag style, and remember it being popular even in the early 2000s. And if you are like me, then spending thousands to get in on this trend isn’t realistic. So I suggest going to secondhand shops to find one! I found a really sturdy one that I carry all the time for only four dollars! the baguette bag

If you’d rather buy something more modern than thrifting, Urban Outfitters, Shein, and many other online stores have this retro bag! I am all for new bag trends and if this is your style, definitely pick one up!



About the author: Danyela Gotcher
My name is Danyela Gotcher and I am a 22 year old Senior at Loyola Marymount University studying English. I love all things that have to do with writing, film, books, and love being able to acclimate my interests into beauty and lifestyle writing.

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