Since quarantine has started, it seems like a million new homemade businesses have popped up. Whether it’s designer masks or bracelets, everyone seems to be doing something. However, there is one trend that has unquestionably ruled them all — tie-dye. Tons of people have begun to tie-dye their old white t-shirts and tank tops from the back of their closets. Two lifelong friends, Jordyn Siegel and Marisa Menist, have decided to capitalize on the tie-dye craze by starting their own company — SweatSuited. The Long Island based business seeks to provide comfortable, as well as fashionable, loungewear, while hand making all their products with care. I spoke to one of SweatSuited’s founders, Jordyn Siegel, about the details of the business thus far, as well as her hopes for the future of the company.
What inspired SweatSuited?
SweatSuited was started up while Marisa and I were in quarantine. We were both at home, and bored and decided to take a try at the global tie dye trend. We have always had a love for fashion, clothes, and color. This was something that was easy and fun for us!
How long was the time in between creating the idea for the business, and actually selling products?
First, we started to dye simple sweatshirts and t-shirts straight from our closet for ourselves. Once we started to create similar patterns and we were clearly getting the hang of it, the thought of creating an Instagram and selling some items came into play. This took us about a week to have some sweatshirts delivered and have stock before we started to sell. We then began posting and we were overwhelmed with how many people wanted to buy our stuff.
What has been the most difficult part of running the business so far?
The most difficult part of the process I guess would be the fact that since this started over quarantine, Marisa and I don’t really get to work “together”. We have to do everything over FaceTime. Things would be easier if we were in the same space but we make it work as best we can.
What is the most important thing you’ve learned from SweatSuited?
The most important thing that we have learned from starting up SweatSuited is that there are a lot of different components to running and starting up a business, and you really can’t take any short cuts around the little stuff. Dealing with negative comments or a customer who complains, even making a sweatshirt that comes out horrible. It only makes you stronger in the end. I think just keeping our chins up and staying inspired is most important.
What do you hope is next for the business, and where do you see it going?
We hope to continue adding more products to our website, and come up with new ideas and styles as trends change. We’ve created something that has only brought more light in our lives. We hope to continue SweatSuited for as long as we can right now. More stores are reaching out to us everyday and we could not be more excited for what comes next!