A Look at African American Fashion Icons

by giuseppitanzi
A Look at African American Fashion Icons

Would you like to have a look at African American fashion icons?

Black Fashion Matters

Many protests are happening all around the United States. Each is demonstrating for equality and racial justice. As a result, companies and consumers are taking steps to support and appreciate the African American community. To specify, this is being done through donations, social awareness, or simply quoting “Black Lives Matter.” Thus, pretty much every industry is showing how much it values African American culture and pride.

The fashion industry has taken a strong a lead on the matter. In addition, many well known designers are planning to fight racism throughout the industry. That is to say, while this topic deserves a lot of focus, it is being even more focused on right now. This makes recognizing African American fashion designers and brands as important as ever.


Lyfestyle is a Brooklyn fashion brand that focuses on the style of streetwear. First, the brand launched in 2010 by a group who loved the lavish fashion on Fifth Avenue but had little money. Then, the brand’s creation led to its logo, which is most often seen upside down, but is a creative expression of viewpoint. When the wearer puts on the clothes, they can read the logo properly as a result. 

Bobby West

Bobby West is a designer and the creator of Abdju Wear, which is a high-end clothing brand with lower prices. Both his sneakers and polos display the traditional Pan-African flag colors. Also, the designer intends to achieve an influence similar to Ralph Lauren in the industry. To add, West has volunteered in the African American community for over 17 years. He plans to use his clothing line as a way to bring small business and pride back into the communities, all the while expressing their cultural colors.

Kerby-Jean Raymond

Haitian-American designer Kerby-Jean Raymond is the founder of Pyer Moss. As such, she uses fashion as an influential platform for fighting injustice, systemic racism, and police brutality. The brand’s Spring 2016 Menswear presentation began with a video showcasing police brutality. As well, the video emphasized Black empowerment and the Black Lives Matter movement. The designer has created a number of different styles, with one of her most iconic being Western-style jackets and shirts sporting the colors of the Pan-African flag.

In conclusion, the country is currently in a stage of mass focus on racial injustice. Many consumers feel they do not have the influence that they wish they could. They are looking for ways to show their support for the country’s most marginalized communities. These African American fashion icons are among the many with a genuine passion for such movements. As such, their profit makes an actual and direct impact on the well-being of the very communities attempting to enact change.

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Giuseppi Tanzi

About the author: Giuseppi Tanzi
I am a college student of 21 years old, and am currently studying communications and public relations at Loyola Marymount University in Los Angeles, California. I have always had a passion for writing, art, and design, and have immersed myself into each industry. I am an experienced writer, and have received numerous degrees of recognition and awards from my academic peers. As for art, I have been drawing and painting since I was first capable, and have been a part of numerous galleries in my hometown of San Jose, California. I have also interned with Designs by D, a small staging company that focuses on house flips in different parts of California's Bay Area. As a current intern for HBM, I am extremely excited to showcase what I have to offer from a new and young perspective, and hope to inspire others to express their passions and interests on this incredible platform.

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